

THE 2018 U.S. MILLIONAIRE REPORT
Know Your Millionaire: Since the 1990s, the number of millionaires in the United States has increased exponentially and is only expected to keep growing in the upcoming years. Millionaires have become very diverse and can no longer be defined by one persona. Sales, marketing, and fundraising professionals now have the dizzying challenge of marketing to both the “traditional” millionaire of days past and the many distinct types of “modern” millionaires. With the explosion in


Investing vs. Lottery: what are your odds?
Feeling lucky? You'd better be if you play the lottery. Depending on which one you play, you have some pretty long odds. For example, the odds of winning a recent Powerball drawing in Tennessee was 1 in 292.2 million. To put this in perspective, you have a one in 2,320,000 chance of being killed by lightning, a one in 3,441,325 chance of dying after coming into contact with a venomous animal or plant, and a one in 10 million chance of being struck by falling airplane parts. M